How Much Does SEO Cost In UK?
Wondering how much SEO costs in the UK? Discover average SEO pricing, what’s included, and how to choose the right SEO agency or consultant for your business.
Read moreSearch Engine Optimisation for Hotels
Drive more direct bookings with expert hotel SEO services. We help your hotel rank higher on Google, increase website traffic, and reduce reliance on third-party booking sites.
Get Your Free SEO AuditRated 5/5 on Google.
Andrew B.
Fantastic service, from start to finish all my queries and concerns were dealt with. When we began our journey we had no idea how to go from zero to the big leagues but the web peoples blue sky thinking brought a transformation that has been unequivocal not just for us but our loyal consumers. 10/10
Gavin Sudworth
Just wanted to say a huge thank you. The new website and SEO work has improved the traffic to our site 10 fold. We’re number one on Google and Bing now which has drastically increased our turnover. Thanks again 👍🏼
Lee Renner
An excellent service provided by Greg, exceeded my expectations and delivered a brilliant, professional website for my business. Will definitely be using The Web People for my future business ventures.
Ste Corbett
krishan bourne
Absolutely outstanding service from start to finish. Will definitely work with again. Thanks so much!
Mark Sherman
Matt Heywood
Great service and very helpful group of people that sorted us out with everything we needed! Highly recommend 👍
Elliot May
Can't recommend enough.
Why Choose The Web People for Hotel SEO?
We specialise in SEO services for hotels, helping you increase online visibility, attract direct bookings, and reduce dependency on OTAs.
Hotels face intense competition online, not only from other hotels but also from powerful booking platforms. Our SEO strategies are built to help your hotel rank higher, drive direct bookings, and build brand authority.
From optimising your hotel’s service and location pages to improving site speed and local visibility, we ensure your website performs well in search results and delivers a seamless user experience.
We identify the search terms your ideal guests are using—whether they’re planning a weekend getaway or booking corporate stays—and optimise your content to appear in those searches.
Our hotel SEO service includes everything from technical fixes to link building and content creation, with clear reporting and ongoing strategy support to ensure consistent growth.
Work with us and turn your hotel’s website into a direct booking engine powered by expert SEO.
- Of travellers begin trip planning with a search engine
- 81%
- Prefer to book directly with hotels
- 52%
- Of mobile bookings happen within 24 hours of search
- 70%
Our Hotel SEO Services
We offer SEO services tailored specifically for hotels. Our strategies focus on increasing your visibility, attracting direct bookings, and improving your online reputation.
- On-Page SEO. We optimise your hotel website’s structure, service pages, and metadata to ensure guests and search engines understand your offerings and location.
- Local SEO. Improve your presence in local search results so that nearby travellers and event planners find your hotel when searching online.
- Technical SEO. Fix issues that affect load speed, mobile usability, and indexing—ensuring search engines can crawl your site effectively.
- Link Building. We build high-quality backlinks from travel blogs, directories, and tourism websites to boost your hotel's authority online.
- Google Business Profile Optimisation. We fully optimise your Google Business listing to improve visibility in map searches and generate more calls and website clicks.
- Keyword Research. Find and target the right search terms, from “boutique hotel in [city]” to “conference venues near me” to attract your ideal guests.
- Content Creation & Optimisation. We write compelling content such as location guides and service pages that boost SEO and help convert site visitors into guests.
- SEO Reporting & Insights. Get regular reports showing keyword rankings, traffic, and bookings generated from SEO activities.
- Conversion Rate Optimisation (CRO). We improve calls-to-action, booking pathways, and user experience to increase direct bookings on your hotel website.
How SEO Helps Hotels Increase Direct Bookings
SEO helps your hotel attract more guests, reduce OTA fees, and stand out in local and organic search results.
- Rank Higher in Local Searches. Get found by guests searching for hotels in your area with optimised local pages and Google listings.
- Attract More Direct Bookings. Reduce dependency on OTAs by increasing organic traffic to your hotel’s booking page.
- Stand Out from Competitors. Outrank other local hotels by targeting the most effective keywords and improving your online presence.
- Build Trust Through Visibility. Consistent rankings and positive reviews improve your hotel's reputation and guest confidence.
Hotel SEO That Delivers Direct Results
We help hotels drive more direct bookings and compete online through data-driven, location-optimised SEO strategies.
When travellers begin searching for a place to stay, your hotel needs to appear at the top of the results. That’s where our hotel SEO services come in.
We begin with a comprehensive audit of your website and local listings, then tailor a strategy to improve rankings, speed, and booking conversion.
From content optimisation to link acquisition and Google profile management, we handle every aspect of hotel SEO so you can focus on hospitality.
We tailor each strategy to your type of property—whether you’re a boutique hotel, B&B, or multi-location chain—and ensure you reach the guests looking for what you offer.
We deliver clear reporting on performance and work continuously to improve traffic, visibility, and your direct booking numbers.
Get a Free Hotel SEO Strategy & Estimate
Use our SEO Calculator to see how much SEO can boost your hotel’s direct bookings. Get a customised plan and transparent pricing.
FAQs About SEO for Hotels
Have questions about hotel SEO? Here are some common queries we receive from hotel owners and managers.
- What is hotel SEO?
- Hotel SEO is the process of optimising your hotel’s website and online presence to appear higher in search results, attract more guests, and drive direct bookings.
- How does SEO help my hotel get more bookings?
- By ranking higher for location and service-based keywords, SEO brings targeted traffic to your site—people actively looking to book a hotel in your area.
- How long does SEO take to work for hotels?
- Results vary, but most hotels see improvements within 3–6 months. SEO is a long-term investment that delivers sustainable growth and direct bookings.
- Can you help with Google Maps visibility?
- Yes. We optimise your Google Business Profile to appear in local map results, driving phone calls, visits, and direct traffic to your website.
- Do you write content for hotel websites?
- Absolutely. We create optimised content like room descriptions, blog posts, and local guides that attract guests and boost SEO performance.
- What makes your SEO services hotel-specific?
- We understand the hotel industry, traveller search habits, and booking journeys. Our strategies are tailored to reduce reliance on OTAs and drive direct bookings.
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