Professional Training Provider
SEO, Web Development, Digital Marketing
Scaling Course Enrolment Through Strategic SEO and Digital Marketing
A UK-based professional training company approached us seeking to increase online course enrolments and establish market leadership in their sector. With multiple competitors offering similar courses, they needed a comprehensive digital strategy to stand out and attract qualified learners.
Over 10 years, we built a complete SEO and digital marketing foundation—from website restructuring and course landing page optimisation to strategic paid advertising campaigns. The result: consistent organic growth, strong keyword rankings, and a proven synergy between organic and paid channels.
Today, the company ranks in the top 3 for dozens of competitive training-related keywords, generates over 300% more organic traffic than when we started, and has achieved a 14.19% click-through rate and 9.71% conversion rate on their paid advertising campaigns.
The partnership has been transformational. What started as an SEO project evolved into a comprehensive digital strategy that fundamentally changed how we reach and engage potential course participants. The 10-year commitment to continuous optimisation means we've stayed ahead of market changes.