Case Study - Telling brand stories through striking digital design
We partnered with Hannie, a freelance content creator, to design and build a custom site that reflects her unique visual style and brings her creative work to life online.
- Client
- By Hannie
- Year
- Service
- Web Development, Web Design, SEO

Overview
By Hannie is the online home of Hannah, a content creator and visual storyteller from the North West. She approached us looking for a site that could showcase her work, express her personality, and attract new brand collaborations without feeling like a normal portfolio.
The site needed to be fast, visually distinctive, and simple for Hannah to update without diving into a CMS labyrinth every time she wanted to swap out a photo or tweak a sentence. Most importantly, it had to reflect her voice—minimal, confident, and scroll-stoppingly sharp.
We designed and built a fully bespoke site, complete with subtle animations, intuitive layout, and just enough edge to stand out in a sea of Squarespace templates. No drag-and-drop here—everything was handcrafted to match her aesthetic and content needs.
Behind the scenes, we set up a streamlined publishing workflow. Hannah can now update her site via a lightweight interface that skips the bloat and focuses on speed. And to keep things ticking over, we baked in some on-page SEO best practices so the site doesn’t just look good—it performs too.
No Mac Minis were harmed in the making of this website.
What we did
I’ve been working with The Web People on a new website for my business. They were incredibly efficient and knowledgeable, and the SEO advice has really improved our conversions.

Founder of By Hannie
- More traffic
- 25%
- Faster load time
- 10x
- Lower server costs
- 150%
- More Business
- 35%