Local SEO Services to Grow Your Business

We help local businesses appear in search results where it matters — nearby. Get found, get clicks, get customers.

Get Your Free SEO Audit

Rated 5/5 on Google.

  • Andrew B.

    Fantastic service, from start to finish all my queries and concerns were dealt with. When we began our journey we had no idea how to go from zero to the big leagues but the web peoples blue sky thinking brought a transformation that has been unequivocal not just for us but our loyal consumers. 10/10

  • Gavin Sudworth

    Just wanted to say a huge thank you. The new website and SEO work has improved the traffic to our site 10 fold. We’re number one on Google and Bing now which has drastically increased our turnover. Thanks again 👍🏼

What is Local SEO?

Local SEO is the process of optimising your website and online presence to attract customers in your area. When people search for services “near me,” local SEO ensures your business shows up at the top of search engine results.

By improving rankings for location-based keywords, local SEO helps your business get seen by nearby customers who are ready to buy. Whether you’re a plumber in St Helens or a hairdresser in Warrington, local SEO brings you more traffic and leads.

Local SEO includes optimising your Google Business Profile, creating regional landing pages, gathering customer reviews, and making sure your website loads fast and works well on mobile, so local users have a great experience.

If you’re looking for “SEO services near me” or a “local SEO expert,” we specialise in helping businesses get found locally. We’ll help you rank higher, appear in map listings, and drive more calls, enquiries, and foot traffic to your business.

I’ve been working with The Web People on a new website for my business. They were incredibly efficient and knowledgeable, and the SEO advice has really improved our conversions.

Hannah Shaw

How We Approach SEO

We craft scalable, user-first websites that solve real problems—helping brands grow, adapt, and thrive in an ever-evolving digital world.

Whiteboard with notes and diagrams

On-Page SEO Audit

Our on-page SEO audit is the foundation of every successful campaign. We start by running a complete technical health check of your website — looking at everything from how quickly it loads to how search engines crawl and understand your pages. This gives us a clear picture of where your site stands and what needs fixing.

We review every key SEO element, including page titles, meta descriptions, image alt tags, URL structure, and internal linking. We’ll assess your content for relevance, keyword alignment, and opportunities to improve. We also check for duplicate content, broken links, and issues that may be holding back your rankings.

Beyond the content itself, we look at your site’s structure and performance. That means evaluating Core Web Vitals, mobile usability, site speed, crawl errors, indexing issues, and more. If something is stopping Google from understanding or ranking your site properly, we’ll find it.

You’ll receive a clear, actionable report — no jargon, no fluff — outlining all issues we’ve identified and what we recommend fixing. This becomes the roadmap for the rest of your SEO campaign, ensuring every improvement is backed by data and aligned with your goals.

Included in the SEO technical audit

  • Domain Analytics
  • Review of site health
  • Core Web Vitals
  • Site Performance
  • Crawlability
  • Metadata
  • Broken Link Detection
  • Internal Linking Structure
Person building some website code on a laptop

Keyword Research & Mapping

Once we’ve audited your site, we move on to keyword analysis — the research phase that shapes the rest of your SEO strategy. We identify the best keywords your audience is actively searching for, based on your services, location, and goals.

We don’t just look for high-volume keywords — we focus on intent. That means finding terms your ideal customers use when they’re ready to enquire, buy, or book. From “SEO services near me” to niche industry terms, we ensure you’re visible when it matters most.

We then map these keywords to specific pages on your site (or plan new pages where needed). This helps us build a logical structure for your content and avoid keyword cannibalisation. Every service page, blog post, or location page is matched with the right target phrase.

You’ll receive a keyword strategy document that outlines your top opportunities, search volume, competitiveness, and suggested next steps. This ensures your content and site structure are fully aligned with how people actually search.

Team meeting to discuss project delivery

Competitor Analysis

Understanding how your competitors perform in search results is crucial. We conduct a full competitor analysis to see what’s working for others in your space — including what keywords they rank for, what content drives their traffic, and what backlinks they’ve earned.

We analyse both direct competitors (other businesses offering the same services in your area) and SEO competitors (those currently ranking for the terms you want to target). This helps us uncover gaps in your strategy — and opportunities to outperform them.

We’ll summarise our findings in a clear report with actionable recommendations. This forms a baseline — so as we improve your SEO, we can measure how much closer you get to overtaking the competition.

Laptop showing Google Business Profile Optimisation in action

Local Google Business Profile Optimisation

Optimising your Google Business Profile (GBP) is one of the most effective ways to improve your local visibility. It’s what powers your presence on Google Maps and in the “local pack” — the listings that appear for searches like “SEO agency near me.”

We’ll fully audit and optimise your GBP listing to ensure it’s complete, consistent, and engaging. That includes accurate business info, service areas, opening hours, categories, and more. Every field matters, and we make sure nothing is missing.

We also help enhance your listing with high-quality images, keyword-optimised descriptions, and regular updates like posts, offers, and events. This not only boosts visibility but helps convert searchers into customers when they land on your listing.

For multi-location businesses, we can set up and optimise individual profiles for each branch, making sure they rank in their respective areas. We also monitor and manage reviews, respond to customer feedback, and track your listing performance.

Local SEO Strategy - Service Area or 'Near Me' Targeting

We help local businesses rank in nearby areas by creating optimised service pages that target your key locations. Here's how we do it.

  • Location Page Strategy. We identify your key service areas and create a content plan to target each location individually.
  • Unique Local Content. Each service area page is written with unique, relevant content to avoid duplication and build local authority.
  • Structured Data & Markup. We add local business schema and structured data to reinforce your location targeting for Google.
  • Internal Linking Architecture. Location pages are linked strategically from your site to boost their visibility and distribute authority.
  • Maps & Contact Integration. We embed Google Maps, NAP (Name, Address, Phone) info, and links to relevant Google Business listings.
  • Performance & Mobile Optimisation. Local pages are fully responsive and optimised for Core Web Vitals to maximise performance and rankings.

Get a Free SEO Audit. Speak to an Expert.

We help local businesses appear in search results where it matters — nearby. Get found, get clicks, get customers.

Frequently Asked Questions about SEO in

Here are some common questions we get about SEO services for businesses in.

What are local SEO services?
Local SEO services are strategies focused on helping businesses appear in search results for location-based queries, like “near me” searches or specific service areas.
How do I choose the best local SEO company near me?
Look for a local SEO agency with proven results, clear reporting, and services tailored to your business goals. Check reviews, past work, and if they specialise in your industry.
Do I need a local SEO expert or a national SEO firm?
If your business serves a specific region, a local SEO expert can be more effective. They understand how to target nearby customers and optimise for local search intent.
What’s included in your local SEO services?
We provide a full SEO package: audits, keyword research, competitor analysis, Google Business Profile optimisation, local content creation, and ongoing reporting.
Can local SEO help me show up in “near me” searches?
Yes. Local SEO helps your business rank for “near me” keywords by optimising your website, local listings, and content for relevant location-based search queries.
How long before I see results from local SEO?
Local SEO can show early results in 1–3 months, with bigger gains typically seen over 3–6 months. It depends on competition, your website’s current state, and your goals.

Locations We Serve

We provide local SEO services across the UK, helping businesses in various regions improve their online visibility and attract more customers. Here are some of the key areas we serve:

  • Liverpool. Our local SEO services in Liverpool help businesses rank higher in search results, driving more traffic and leads.
  • St Helens. We specialise in SEO for St Helens businesses so they can optimise their online presence and attract local customers.
  • Warrington. Our SEO strategies for Warrington businesses focus on local search optimisation to increase visibility and engagement.
  • Manchester. We provide tailored SEO services for Manchester businesses to help them stand out in a competitive market.
  • Chester. Our local SEO expertise in Chester ensures businesses are easily found by customers searching for their services.
  • Wigan. We help Wigan businesses improve their search rankings and connect with local customers through effective SEO strategies.

Free Technical SEO Audit

Claim your free, no-obligation on-page SEO audit. We’ll review your website and email you practical tips to improve your technical SEO and boost your search visibility.

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