Blog - Insights, tips, and resources to help your business grow online

Explore practical articles, tutorials, and ideas from our team at The Web People. Whether you're looking to improve your SEO, speed up your website, or understand the latest web design trends, our blog is packed with actionable advice for small businesses, startups, and ambitious local brands.

From beginner-friendly guides to more technical deep dives, our aim is to share real-world solutions we've learned from working with clients across Newton-le-Willows, St Helens, and beyond.

How AI Can Automate Your Business Processes

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Author
Photo of Greg Johnson, Owner
Greg Johnson
Owner

Discover how small businesses can use AI to automate repetitive tasks, save time, and reduce costs. Learn practical tools and how The Web People can help you implement automation.

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Web Design St Helens: Business Guide

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Author
Photo of Greg Johnson, Founder & Web Designer
Greg Johnson
Founder & Web Designer

Complete guide to web design in St Helens. Learn how local businesses can create professional websites that attract customers, improve SEO, and drive growth.

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7 Common Web Design Mistakes

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

Avoid these costly web design mistakes that hurt conversions and SEO. Learn what UK businesses get wrong and how to create websites that actually work.

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How Much Does SEO Cost In UK?

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Author
Photo of Greg Johnson, Owner
Greg Johnson
Owner

Wondering how much SEO costs in the UK? Discover average SEO pricing, what’s included, and how to choose the right SEO agency or consultant for your business.

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Do Google Reviews Help SEO?

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

Wondering if Google Reviews impact your search rankings? Here's what businesses need to know about local SEO and online reputation.

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What Is Parasite SEO? Strategy & Risks

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

Parasite SEO is an unconventional search engine strategy. Learn what it is, how it works, and whether it’s worth the risk for your business.

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5 Quick Website Fixes to Boost Local SEO

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

Discover five essential website fixes that can quickly improve your local SEO, helping your St Helens business drive more traffic and connect with your community.

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Supporting Local Business: Marketing Tips

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

We’re offering free advice to St Helens businesses on digital security, SEO best practices, and accessibility compliance. Here’s why it matters—and how to get involved.

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Why Keep Your Shopify Theme Updated

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

An outdated Shopify theme can break features, cause security concerns, and harm your store’s performance. Here’s why regular updates matter.

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Why Hire a Web Design Agency

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

Hiring a professional web design agency gives your business a strategic, beautifully crafted website designed for results and growth.

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SEO Task List & Planner

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

Use this list to choose exactly what SEO work you’d like done at your own pace and budget. Every task includes a time estimate so you can control the monthly spend. The more budget you apply, the quicker we make progress.

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5 Common Google Indexing Issues

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Author
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Greg Johnson
Owner / Developer

Learn why your website pages aren’t appearing in Google search—and how to fix the most common indexing problems.

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Is Your Website Ready for EU?

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

The EU Accessibility Act means new legal responsibilities for websites selling in the EU. Learn what you need to do to stay compliant.

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How AI Can Help Newton Companies

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

Learn how local businesses in Newton-le-Willows can use AI to streamline operations and cut down on time-consuming tasks.

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Local SEO Guide for Newton

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

Learn how to boost your local visibility on Google with these practical SEO tips tailored to Newton-le-Willows businesses.

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How AI Saves Time on Admin Tasks

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

Learn how small businesses are saving time and boosting productivity by automating repetitive admin tasks with AI tools.

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Using AI to Improve Customer Service

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

Explore how small businesses can leverage AI tools like chatbots and sentiment analysis to enhance customer service and satisfaction.

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Why Small Business Needs a Blog for SEO

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

Discover how blogging can boost your local SEO, attract customers, and grow your small business online. Practical tips for local content success.

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Tesco & Sainsbury's Hack: Business Tips

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

Recent ransomware attacks targeting Tesco and Sainsbury's show how vulnerable businesses are. Learn how SMEs can prepare and protect their IT systems.

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Why Homepage Design Matters

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

Your website’s homepage is your digital storefront. Learn how great design builds trust, drives conversions, and helps small businesses grow.

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UK Data Breaches: M&S Hack Lessons

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

M&S and Co-op were hit by cyberattacks — here’s what small businesses can learn and how The Web People can help protect you with expert cybersecurity solutions.

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How Website Speed Impacts Business

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

Website speed is more than just a technical detail—it directly impacts user experience, SEO, and your bottom line. Find out why speed matters and how to improve it.

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Why Your Website Should Evolve

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

Is your website growing with your business? Discover why regular updates and maintenance are key to staying relevant and competitive online.

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5 Reasons Businesses Need Custom Sites

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

Discover why investing in a custom website is essential for businesses in St Helens looking to stand out, grow faster, and connect better with local customers.

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Why St Helens Businesses Need Fast Sites

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

If you’re running a business in St Helens, Newton-le-Willows or anywhere in Merseyside, your website is likely the first impression many customers will have of your brand. And in 2025, that impression needs to be fast, clear, and easy to act on.

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Local Guide to Hiring a Web Design Agency

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

If you’re a business owner in St Helens or the surrounding areas, Newton-le-Willows, Rainhill, Prescot, you’ve probably realised that having a website isn’t optional anymore.

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Local SEO Checklist for St Helens

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Author
Photo of Greg Johnson, Owner / Developer
Greg Johnson
Owner / Developer

Boost your visibility with our local SEO checklist for St Helens businesses. Learn how to rank higher on Google and attract more customers in Merseyside.

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