How Much Does SEO Cost In UK?
Wondering how much SEO costs in the UK? Discover average SEO pricing, what’s included, and how to choose the right SEO agency or consultant for your business.
Read moreYour Professional Website Content Writer
Looking for a website content writer in the UK? We create high-quality, SEO-optimised web content that connects with your audience, ranks well on search engines, and drives results.
Rated 5/5 on Google.
Andrew B.
Fantastic service, from start to finish all my queries and concerns were dealt with. When we began our journey we had no idea how to go from zero to the big leagues but the web peoples blue sky thinking brought a transformation that has been unequivocal not just for us but our loyal consumers. 10/10
Gavin Sudworth
Just wanted to say a huge thank you. The new website and SEO work has improved the traffic to our site 10 fold. We’re number one on Google and Bing now which has drastically increased our turnover. Thanks again 👍🏼
Lee Renner
An excellent service provided by Greg, exceeded my expectations and delivered a brilliant, professional website for my business. Will definitely be using The Web People for my future business ventures.
Matt Heywood
Great service and very helpful group of people that sorted us out with everything we needed! Highly recommend 👍
What is Website Content Writing?
Website content writing involves crafting high-quality, SEO-focused copy for your site — from homepages and service pages to blog posts — to inform, engage, and convert. Our expert web content writers ensure your content performs.
Effective content writing aligns your messaging with what your audience is searching for. It turns visitors into customers by addressing their needs and clearly explaining your value.
We craft every line with purpose — combining keyword research, brand voice, and user-focused structure to support SEO and improve user experience across all devices.
Whether you need to refresh existing pages or launch something new, our writers can create persuasive, professional content that’s ready to perform.
I’ve been working with The Web People on a new website for my business. They were incredibly efficient and knowledgeable, and the SEO advice has really improved our conversions.
How We Approach Website Content Writing
We craft scalable, user-first websites that solve real problems—helping brands grow, adapt, and thrive in an ever-evolving digital world.
Website Content Audit
Our website content audit reviews your current website copy page by page. We assess tone, clarity, structure, and alignment with your brand and goals.
We check for SEO opportunities, keyword usage, duplicate content, and areas where your messaging can be clearer or more persuasive. You’ll receive actionable recommendations to improve both rankings and conversion rates.
Whether you want to refresh your homepage, rewrite service pages, or overhaul your entire site, our audit provides a clear roadmap for content improvement and growth.
Included in the content audit
- Brand Tone & Messaging
- SEO Content Review
- Page-by-Page Assessment
- Clarity & Readability
- Content-Length Benchmarking
- Duplicate Content Check
- Conversion Opportunities
- CTA Review
Content Strategy & Keyword Mapping
We begin by researching high-intent keywords and topics that matter to your audience and goals. This forms the foundation of a strategic content plan for your website.
We map these keywords to specific pages, ensuring each piece of content serves a clear purpose and targets the right search intent. This helps your site attract qualified visitors and avoids keyword cannibalisation.
You’ll receive a content strategy and keyword map, so every page is optimised, relevant, and positioned to perform in search results.
Competitor Content Analysis
We analyse your top competitors’ website content — their tone, structure, page length, keyword use, and calls-to-action — to uncover what’s working in your industry.
By benchmarking against the best, we identify content gaps and opportunities to differentiate your brand, improve clarity, and outrank them in search results.
You’ll receive clear insights and recommendations to help your website stand out and convert more visitors.
Our Content Writing Process
Our process starts with research and planning — understanding your brand, audience, and goals. We then outline your content, conduct keyword research, and create a structure that’s easy to read and optimised for SEO.
Next, our writers craft clear, engaging copy tailored to your voice and objectives. Every piece is reviewed and edited for accuracy, clarity, and conversion potential.
Before publishing, we ensure your content is SEO-aligned and ready to perform — whether it’s a new page, a blog post, or a full website refresh.
SEO Content Writing Services - Types of Website Content We Create
Our SEO copywriting agency creates all types of web content — from homepages to FAQs — optimised to rank in search engines and convert visitors.
- Home & About Pages. Make a strong first impression with clear, engaging copy that tells your story and builds trust.
- Service & Landing Pages. Persuasive, SEO-focused service pages designed to attract and convert your ideal customers.
- Blog Posts & Articles. Informative, well-researched articles that showcase your expertise and drive organic traffic.
- Product Descriptions. Compelling product copy that highlights features, benefits, and encourages purchases.
- FAQs & Support Pages. Helpful, clear answers to common questions to support your customers and improve SEO.
- SEO Meta Titles & Descriptions. Optimised meta tags for every page to boost visibility and click-through rates in search results.
Get a Free Content Writing Quote
Speak to our team about your content needs and get a free, no-obligation quote for our website content writing services.
Content Writing FAQs
Common questions about our website content writing services.
- What types of website content do you write?
- We write a wide range of website content including homepages, about pages, service and landing pages, blog posts, product descriptions, FAQs, support pages, and SEO meta tags.
- Do you optimise content for SEO?
- Yes! All our content is written with SEO best practices in mind, including keyword research, meta tags, internal linking, and structure to help your pages rank higher.
- Can you rewrite or improve my existing content?
- Absolutely. We can review, edit, and enhance your current website copy to improve clarity, SEO performance, and conversion rates.
- How do you match our brand tone of voice?
- We’ll discuss your brand guidelines and review your existing materials to ensure every piece of content reflects your unique voice, values, and audience.
- How long does it take to receive new content?
- Turnaround times depend on project size and requirements, but most website content projects are delivered within 5–10 business days. We’ll provide a clear timeline upfront.
- Do you offer blog writing as well?
- Yes, we offer ongoing blog writing services as well as one-off articles. We can help you plan topics, write posts, and optimise them for search engines.
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