The Ultimate Local SEO Guide for Newton-le-Willows Businesses
by Greg Johnson, Owner / Developer
Boost Your Local SEO in Newton-le-Willows
Local SEO helps businesses get found by customers in their area. If you run a business in Newton-le-Willows, optimising for local search can drive more foot traffic and enquiries.
Follow these practical tips to improve your local SEO.
1. Claim and Optimise Your Google Business Profile
Your Google Business Profile (GBP) is critical for local search.
- Claim your GBP and verify your business
- Add accurate contact info, business hours, and photos
- Regularly update posts and respond to reviews
Top tip
Use keywords naturally in your business description to improve relevance.
2. Use Local Keywords on Your Website
Include location-specific keywords that your customers search for.
- Add “Newton-le-Willows” to titles, headings, and content
- Create location pages if you serve multiple areas
- Use natural language to avoid keyword stuffing
Top tip
Tools like Google Keyword Planner can help identify popular local search terms.
3. Build Local Citations and Listings
Consistency in your business name, address, and phone number (NAP) across directories boosts rankings.
- List your business on local directories like Yell, Yelp, and Thomson Local
- Ensure NAP details are identical everywhere
- Avoid duplicate listings
Top tip
Use citation management tools like Moz Local to monitor your listings.
4. Collect and Showcase Customer Reviews
Reviews influence rankings and customer trust.
- Ask satisfied customers to leave reviews on Google and Facebook
- Respond professionally to all reviews, positive or negative
- Display testimonials on your website
Top tip
More recent reviews carry more weight in local search algorithms.
5. Optimise Your Website for Mobile and Speed
Most local searches happen on mobile devices.
- Use responsive design
- Improve page load times
- Simplify navigation and calls to action
Top tip
Google’s Mobile-Friendly Test and PageSpeed Insights are valuable tools.
Final Thoughts
Implementing these local SEO strategies can help Newton-le-Willows businesses attract more customers and grow online. Need help? The Web People specialise in local SEO services.