Local SEO Guide for Newton
by Greg Johnson, Owner / Developer
Local SEO helps businesses get found by customers in their area. If you run a business in Newton-le-Willows, optimising for local search can drive more foot traffic and enquiries.
Follow these practical tips to improve your local SEO.
1. Claim and Optimise Your Google Business Profile
Your Google Business Profile (GBP) is critical for local search.
- Claim your GBP and verify your business
- Add accurate contact info, business hours, and photos
- Regularly update posts and respond to reviews
Top tip
2. Use Local Keywords on Your Website
Include location-specific keywords that your customers search for.
- Add “Newton-le-Willows” to titles, headings, and content
- Create location pages if you serve multiple areas
- Use natural language to avoid keyword stuffing
If your website needs updating to include these local SEO elements, consider working with a web development team that understands local search requirements.
Top tip
3. Build Local Citations and Listings
Consistency in your business name, address, and phone number (NAP) across directories boosts rankings.
- List your business on local directories like Yell, Yelp, and Thomson Local
- Ensure NAP details are identical everywhere
- Avoid duplicate listings
Top tip
4. Collect and Showcase Customer Reviews
Reviews influence rankings and customer trust.
- Ask satisfied customers to leave reviews on Google and Facebook
- Respond professionally to all reviews, positive or negative
- Display testimonials on your website
Top tip
5. Optimise Your Website for Mobile and Speed
Most local searches happen on mobile devices.
- Use responsive design
- Improve page load times
- Simplify navigation and calls to action
Professional web design ensures your site meets these mobile and speed requirements while maintaining a user-friendly experience.
Top tip
Final Thoughts
Implementing these local SEO strategies can help Newton-le-Willows businesses attract more customers and grow online.
Need help with your local SEO? The Web People specialise in SEO services for local businesses, combining technical expertise with local market knowledge to help you rank higher in search results.
Contact us to discuss how we can improve your local search visibility.