5 Website Mistakes Newton Tradespeople Make
by Greg Johnson, Owner / Developer
Common Website Mistakes Tradespeople in Newton-le-Willows Make
If you’re a tradesperson in Newton-le-Willows, your website is often the first impression potential customers have of your business. Unfortunately, many local tradespeople make simple mistakes that cost them leads and sales.
Here are five common website mistakes and how to fix them.
1. Lack of Clear Contact Information
If visitors can’t quickly find your phone number or address, they’ll leave.
- Make your contact info visible on every page
- Include a clickable phone number for mobile users
- Add a Google Map for easy directions if you have a physical location
Top tip
Place contact details in the header or footer to keep them accessible.
2. Poor Mobile Experience
Many users browse on their phones. A site that’s hard to navigate on mobile drives visitors away.
- Use a responsive design that adapts to all screen sizes
- Keep menus simple and buttons easy to tap
- Test your site on different devices regularly
Top tip
Google’s Mobile-Friendly Test tool can help identify mobile issues.
3. Slow Loading Times
Slow websites frustrate visitors and hurt your Google rankings.
- Compress images without losing quality
- Use caching and fast hosting
- Minimise unnecessary scripts and plugins
Top tip
Tools like GTmetrix or Google PageSpeed Insights provide actionable speed improvements.
4. Outdated or Missing Testimonials
Social proof builds trust. Without it, potential customers may hesitate.
- Showcase recent testimonials prominently
- Include photos or names if possible
- Update regularly to reflect your latest work
Top tip
Encourage happy customers to leave reviews on Google or your website.
5. No Clear Call to Action (CTA)
Visitors need guidance on what to do next—whether it’s calling, booking, or requesting a quote.
- Use clear, visible CTAs on every page
- Use action words like “Get a Free Quote” or “Call Now”
- Make CTAs stand out with contrasting colours
Final Thoughts
Fixing these common website mistakes can dramatically improve your online presence and attract more customers in Newton-le-Willows. Need help? The Web People specialise in building websites that convert.