5 Reasons Your St Helens Business Needs a Custom Website, Not a Template

by Greg Johnson, Owner / Developer

At TWP Agency, we know how tempting a pre-built website template can be. They’re fast, cheap, and seem to offer all the basics. But if you’re running a business in St Helens, Rainhill, or Newton-le-Willows, here’s the truth: your business deserves more than a template.

Here’s why a custom website will always beat a cookie-cutter one — and why it’s one of the smartest investments you can make.

  1. Stand Out in a Crowded Market

St Helens is full of ambitious businesses just like yours. A custom design sets you apart, while templates make you blend in. First impressions matter, and a tailored site shows you’re serious, credible, and built for the long haul.

  1. Built Around Your Brand

Your brand is more than a logo and colour scheme — it’s how you speak, move, and connect. A custom site lets us design every pixel around your identity, from micro-interactions to tone of voice. Templates just can’t compete.

  1. Better Performance & Speed

Pre-made themes are often bloated with unnecessary code. Custom builds let us optimise performance from the ground up — meaning faster load times, better SEO, and lower bounce rates.

  1. More Flexibility as You Grow

Your business will evolve. Custom sites are built with future flexibility in mind — whether you’re adding new services, building an ecommerce shop, or integrating third-party tools.

  1. Local Support, Real Collaboration

We’re not some faceless agency. We’re local. You’ll work directly with the developers and designers who are building your site — no layers of account managers, just real-time collaboration with people who get what you’re trying to achieve.

Thinking of upgrading from a template?

Let’s chat. We’ll walk you through what’s possible and help you map out something truly bespoke — no pressure, just good advice.

More articles

Inside the Marks & Spencer Cyberattack: Technical Analysis and Timeline

A technical deep dive into the M&S ransomware breach: how attackers got in, what they took and a timeline of what happened.

Read more

Blogging for Local SEO: Why Your Small Business Needs a Blog

Discover how blogging can boost your local SEO, attract customers, and grow your small business online. Practical tips for local content success.

Read more

Tell us about your project

Our office

  • Liverpool
    50-52 Bridge Road, Litherland
    Liverpool, England, L21 6PH