Web Design St Helens: Complete Guide for Local Businesses
Complete guide to web design in St Helens. Learn how local businesses can create professional websites that attract customers, improve SEO, and drive growth.
Read moreBrand Imagery & Content Creation
Strong visuals are what make your website and marketing actually stick. We create scroll-stopping imagery and content that feel on-brand, support your strategy, and help your business stand out online.
Rated 5/5 on Google.
Andrew B.
Fantastic service, from start to finish all my queries and concerns were dealt with. When we began our journey we had no idea how to go from zero to the big leagues but the web peoples blue sky thinking brought a transformation that has been unequivocal not just for us but our loyal consumers. 10/10
Gavin Sudworth
Just wanted to say a huge thank you. The new website and SEO work has improved the traffic to our site 10 fold. We’re number one on Google and Bing now which has drastically increased our turnover. Thanks again 👍🏼
Lee Renner
An excellent service provided by Greg, exceeded my expectations and delivered a brilliant, professional website for my business. Will definitely be using The Web People for my future business ventures.
Matt Heywood
Great service and very helpful group of people that sorted us out with everything we needed! Highly recommend 👍
What is Website Content Creation?
Content creation involves producing high-quality, on-brand visuals and assets — from product photography and lifestyle imagery to short-form video and social content — that support your website, marketing and overall digital presence. Our content creation service ensures every asset looks professional and works hard for your brand.
Effective content creation connects your visual identity with your audience’s expectations. It helps you stand out, communicate clearly and guide people from first impression through to enquiry, purchase or booking.
We plan and produce content with intention — combining brand guidelines, creative direction and platform best practices to deliver images and videos that feel consistent, cohesive and ready to use across web, social and campaigns.
Whether you’re launching a new website, refreshing an existing brand or need an ongoing stream of visuals, we can create content that elevates your online presence and supports your wider SEO, design and marketing efforts.
Hannah at TWP delivered high-quality product imagery and video assets that aligned strongly with our brand guidelines and social strategy. The content integrated seamlessly into our campaigns and provided us with a versatile bank of on-brand visuals for ongoing activity.
Sunny D
How We Approach Content Creation
We create scroll-stopping, on-brand imagery and assets that tell your story, connect with your audience, and drive results—helping brands grow, stand out, and thrive in an ever-evolving digital world.
Brand Discovery & Visual Audit
We start by auditing your current visual presence — reviewing your existing assets, brand guidelines, website imagery, and how your brand appears across digital platforms.
We assess the quality, consistency, and effectiveness of your current visuals. We identify gaps in your content library, areas where your imagery doesn't align with your brand, and opportunities to elevate your visual identity.
You'll receive actionable recommendations on how to strengthen your visual brand, refresh outdated imagery, and build a cohesive content strategy that supports your marketing and website goals.
Included in the brand discovery
- Visual Brand Audit
- Asset Library Assessment
- Brand Guidelines Review
- Competitor Imagery Analysis
- Platform Requirements Review
- Content Gap Identification
- Visual Strategy Recommendations
- Mood & Aesthetic Alignment
Content Strategy & Planning
We work with you to create a detailed content strategy that aligns with your business goals, brand personality, and audience needs. This includes planning your content calendar, shot lists, and visual themes across all platforms.
We define what content you need, when you need it, which platforms to focus on, and how to maintain visual consistency. We'll outline specific deliverables — from product shots to lifestyle imagery to short-form videos — ensuring nothing is missed.
You'll receive a comprehensive content plan that provides clarity on what's being created, why it matters, and how it supports your wider marketing and SEO strategy.
Included in the content plan
- Content Calendar
- Shot Lists & Briefs
- Platform Strategy
- Visual Themes & Aesthetics
- Video Content Outline
- Asset Specifications
- Timeline & Milestones
- Delivery & Usage Rights
Professional Content Creation & Production
Our production team brings your content plan to life. Whether it's professional product photography, lifestyle shots, behind-the-scenes content, or short-form video, we manage the entire creative process from concept to final delivery.
We handle styling, lighting, art direction, and post-production to ensure every asset meets professional standards and aligns perfectly with your brand guidelines. Each piece is created with your platform and end-use in mind.
You'll receive production-ready assets optimised for web, social, email, and campaigns — complete with the right dimensions, formats, and specifications for each platform.
Included in the production
- Professional Photography
- Video Production & Editing
- Creative Direction & Styling
- On-Brand Art Direction
- Post-Production & Retouching
- Platform-Specific Optimisation
- Quality Assurance Review
- Asset Organization & Delivery
Delivery & Asset Management
Once production is complete, we deliver all assets in the formats and specifications you need — organised, tagged, and ready to use. Whether you're uploading to your website, scheduling on social media, or using in campaigns, your content is production-ready.
We provide access to your complete asset library with proper file naming, metadata, and organisation systems. This makes it easy to find and repurpose content for ongoing campaigns and updates.
We're here to support you with ongoing content creation, seasonal refreshes, and asset management — ensuring your visual library stays fresh, on-brand, and aligned with your strategy.
Included in delivery
- Multi-Format Asset Delivery
- Web Optimization
- Social Media Specs
- File Organization & Naming
- Asset Metadata & Tagging
- Usage Rights Documentation
- Brand Guidelines Support
- Ongoing Content Support
Brand Imagery & Content Creation - Types of Content We Create
We produce high-quality, on-brand visual content across all formats — from professional photography to video — optimised for your website, social media, campaigns, and marketing materials.
- Brand & Lifestyle Photography. Beautiful, on-brand imagery that showcases your business, team, and values — creating emotional connections with your audience.
- Product Photography & Styling. Professional product shots with expert styling, lighting, and post-production that showcase your offerings in the best light.
- Social Media Content & Reels. Scroll-stopping graphics, short-form videos, and reels optimised for Instagram, TikTok, LinkedIn, and other platforms.
- Social Media Video Content. Casual, authentic video content for social media—shot on mobile, designed to engage. Perfect for Reels, Stories, and feeds.
- Website Photography & Hero Images. High-impact photography designed specifically for website headers, landing pages, and key sections that drive engagement.
- Content Asset Library Management. Organised, tagged, and optimised asset libraries that make it easy to find, repurpose, and manage your visual content.
Get a Free Content Creation Quote
Speak to our team about your content and imagery needs, and get a free, no-obligation quote for our brand imagery and content creation services.
Content Creation FAQs
Common questions about our brand imagery and content creation services.
- What types of content and imagery do you create?
- We create a wide range of visual content including professional product photography, brand and lifestyle imagery, social media graphics and reels, video content (testimonials, product demos, brand stories), website photography, and content asset libraries.
- Do you work with existing brand guidelines?
- Yes! We review your brand guidelines thoroughly to ensure every image, video, and asset we create aligns with your visual identity, colour palette, tone, and overall aesthetic.
- What is your photography and video production process?
- We start with a detailed brief and shot list, then plan the shoot with attention to styling, lighting, and art direction. After production, we handle all post-production work including retouching, colour grading, and editing before delivery.
- How do you ensure content matches our brand?
- We begin with a brand discovery audit to understand your visual identity, values, and audience. We collaborate closely with you throughout production, share proofs during the creative process, and refine work until it perfectly reflects your brand.
- What's the turnaround for content shoots?
- Timelines depend on project scope, but most shoots are completed within 2–4 weeks from planning to final delivery. We'll provide a clear project timeline and milestones upfront, and can expedite for urgent projects.
- Can you provide ongoing content creation?
- Absolutely. Many clients work with us on ongoing retainer agreements for regular content creation — whether that's monthly shoots, seasonal content refreshes, or continuous social media production.
- How is content optimised for different platforms?
- We deliver assets in multiple formats and dimensions optimised for web, social media (Instagram, TikTok, LinkedIn, etc.), email campaigns, and print. Each asset is sized and formatted for its intended use.
- Do you manage our asset library?
- Yes. We organise all assets with proper file naming, metadata, and tagging so they're easy to find and repurpose. We provide access to your complete library and offer support for ongoing asset management and updates.
From the blog
Explore content creation tips, photography best practices, social media strategy guides, and insights into producing scroll-stopping imagery that drives engagement and results.
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