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Read moreEcommerce Website Design That Drives Sales
We design and build online stores that look great, load fast, and turn visitors into paying customers. Shopify, WooCommerce, or custom — we'll find the right fit.
Get Your Free ConsultationRated 5/5 on Google.
Andrew B.
Fantastic service, from start to finish all my queries and concerns were dealt with. The web peoples blue sky thinking brought a transformation that has been unequivocal not just for us but our loyal consumers. 10/10
Gavin Sudworth
Just wanted to say a huge thank you. The new website has improved the traffic to our site 10 fold. We're number one on Google now which has drastically increased our turnover. Thanks again.
Lee Renner
An excellent service provided by Greg, exceeded my expectations and delivered a brilliant, professional website for my business. Will definitely be using The Web People for my future business ventures.
Matt Heywood
Great service and very helpful group of people that sorted us out with everything we needed! Highly recommend.
What Is Ecommerce Website Design?
Ecommerce website design is the process of creating an online store — from the product catalogue and checkout flow to payment processing and delivery integration. A well-designed ecommerce site makes buying easy and keeps customers coming back.
Whether you're selling physical products, digital downloads, or services, your ecommerce website is the engine of your online business. We build stores that are visually appealing, technically robust, and optimised for search engines and conversions.
We work with leading ecommerce platforms — Shopify for businesses wanting a fully managed solution, WooCommerce for those who prefer WordPress flexibility, and custom builds for unique requirements. Each platform has its strengths, and we'll help you choose the right one.
Based in Newton-le-Willows, we serve ecommerce businesses across the North West and UK. From startup online shops to established brands looking to improve their digital sales, our team delivers ecommerce solutions that perform.
I've been working with The Web People on a new website for my business. They were incredibly efficient and knowledgeable, and the design perfectly captures what we were looking for.
How We Build Ecommerce Websites
From platform selection to post-launch growth, we follow a proven process that ensures your online store is built to convert, optimised for search, and ready to scale.
Platform Selection & Store Setup
Choosing the right ecommerce platform is one of the most important decisions you'll make. We help you evaluate options based on your product catalogue, budget, technical requirements, and growth plans — so you start on the right foundation.
For most businesses, we recommend Shopify or WooCommerce. Shopify offers a fully hosted, low-maintenance solution with built-in payments and excellent reliability. WooCommerce gives you more customisation flexibility and avoids monthly platform fees — ideal if you already use WordPress.
For businesses with unique requirements — complex pricing models, B2B ordering, or marketplace functionality — we can build a fully custom ecommerce solution tailored to your exact needs.
Included in platform selection
- Requirements Analysis
- Platform Comparison
- Shopify Setup
- WooCommerce Setup
- Theme Selection
- Store Configuration
- Product Import
- Migration Support
Store Design & UX
A beautiful store means nothing if it doesn't convert. Our ecommerce design process is focused on creating shopping experiences that guide customers from browsing to checkout with minimal friction.
We design product pages that showcase your items effectively, category layouts that make browsing intuitive, and checkout flows that reduce cart abandonment. Every design decision is informed by ecommerce best practices and user behaviour data.
Mobile commerce now accounts for over 60% of online sales, so we take a mobile-first approach to every ecommerce build. Your store will look and work brilliantly on smartphones, tablets, and desktops — ensuring you never lose a sale due to a poor mobile experience.
Payments, Shipping & Integrations
We handle the technical setup that makes your store work — payment gateways, shipping calculators, tax configuration, and inventory management. We integrate all major payment methods including Stripe, PayPal, Apple Pay, Google Pay, and buy-now-pay-later options like Klarna.
Shipping is configured to match your fulfilment process, whether that's flat-rate, weight-based, or real-time carrier calculations. We can also integrate with your existing warehouse management or dropshipping providers.
Beyond payments and shipping, we connect your store with the tools you already use — email marketing platforms like Mailchimp or Klaviyo, accounting software like Xero, and customer service tools. Everything works together seamlessly.
Launch, SEO & Growth
Before launch, we thoroughly test your store — checkout flow, payment processing, email notifications, mobile responsiveness, and page speed. Everything is validated before your first customer places an order.
Ecommerce SEO is built into every store we create. We optimise product titles and descriptions, set up structured data for rich snippets in Google, create clean URL structures, and ensure your site loads fast — giving your store the best chance of ranking for relevant product searches.
After launch, we help you grow. Whether it's conversion rate optimisation, A/B testing, expanding your product range, or adding new features, we provide ongoing support to help your ecommerce business thrive.
Our Services - Ecommerce Services We Offer
End-to-end ecommerce development — from platform setup to ongoing growth support.
- Shopify Development. Complete Shopify store setup, custom theme development, app integrations, and Shopify Plus solutions for growing brands.
- WooCommerce Development. WordPress-based ecommerce using WooCommerce — custom plugins, theme development, and full store configuration.
- Custom Ecommerce Solutions. Bespoke ecommerce platforms for businesses with unique requirements — complex pricing, B2B ordering, subscriptions, or marketplace features.
- Ecommerce SEO. Product page optimisation, structured data for rich snippets, site speed improvements, and category architecture for better search rankings.
- Payment & Shipping Integration. All major payment gateways, buy-now-pay-later options, shipping calculators, and fulfilment provider integrations.
- Store Migration. Seamless migration from your current platform — products, customers, orders, and content moved with minimal downtime and preserved SEO.
Ready to Sell Online?
Book a free consultation to discuss your ecommerce project. We'll review your requirements and recommend the best platform and approach — no obligation.
Ecommerce Website FAQs
Common questions about ecommerce website design, platform choices, and what to expect when working with us.
- How much does an ecommerce website cost?
- Ecommerce website costs depend on your platform choice and the complexity of your store. A Shopify or WooCommerce store typically starts from around £2,500, while custom ecommerce solutions with bespoke functionality cost more. We provide detailed, transparent quotes after understanding your requirements.
- Should I choose Shopify or WooCommerce?
- Shopify is ideal if you want a fully hosted, low-maintenance platform with built-in payment processing. WooCommerce is better if you need more customisation, already use WordPress, or want to avoid monthly platform fees. We can advise on the best option based on your products, budget, and growth plans.
- How long does it take to build an ecommerce website?
- Most ecommerce websites take 6–12 weeks from planning to launch. A straightforward Shopify store with an off-the-shelf theme can be quicker, while a custom-designed store with bespoke features takes longer. We provide clear timelines during our planning phase.
- Can you help with ecommerce SEO?
- Yes. We build every ecommerce site with SEO best practices — optimised product pages, clean URLs, structured data for rich snippets, fast loading speeds, and mobile-first design. For ongoing SEO campaigns, we also offer dedicated SEO services.
- Do you handle payment gateway integration?
- Yes. We integrate all major payment gateways including Stripe, PayPal, Apple Pay, Google Pay, and Klarna. For Shopify stores, Shopify Payments is included by default. We ensure your checkout process is smooth, secure, and PCI compliant.
- Can you migrate my existing online store?
- Yes. We handle full ecommerce migrations — moving your products, customers, orders, and content from one platform to another with minimal downtime. We also set up proper redirects to preserve your search engine rankings.
- Do you provide ongoing ecommerce support?
- Yes. We offer flexible support retainers covering store maintenance, product updates, feature additions, performance optimisation, and technical troubleshooting. We can also help with conversion rate optimisation and A/B testing.
- Can you build a custom ecommerce solution?
- Yes. For businesses with unique requirements that standard platforms cannot handle, we build fully bespoke ecommerce solutions. This is ideal for complex pricing models, B2B ordering, subscription services, or marketplace platforms.
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